Dude!

I don't know if this came from a corporate office or a filmmaker's head, but I like it.  Coming to the UK soon, is a film starring Adrien Brody, Mark Ruffalo and Rachel Weisz, featuring Robbie Coltrane in a supporting role and narrated by card-shuffling evil genius-cum-wizard Rick Jay(Trust me on this, you've seen him in either "The Prestige" or "Deadwood"):  "The Brothers Bloom".  I've watched the trailer a few times, and I give you my impression of it - Remember the 'brothers' in Ocean's 11, 12 and 13?  Played by Casey Affleck and Scott Caan?  They were young brothers, still embedded in their angry rivalry.  Imagine those two guys, grown up ten years or so, and they work together as con-men.  They're still dicks towards each other, but they love each other much more than they did, so it's sort of playful.  All the time when these guys grew up, the watched one movie - "The Sting" with Robert Redford and Paul Newman - and perform elaborate heists.  Sort of like Danny Ocean and that gay character played by Brad Pitt.

Anyway, it's looking good to me, and I saw on the trailer page on Apple.com, that there was something new on offer from "The Brothers Bloom".  The commentary track for the film, in mp3 format.  It's labeled an iPhone feature, but you could play this on any phone or portable music player.  I'm really excited by this idea, it feels like something that could invigorate the cinema as a place to enjoy films(Rather than at home or on your portable music player).  Obviously its something dependent on you having in-ear earphones to listen to it, or prepare to be discovered by the cleaners and later the police, your motionless corpse completely stuffed with other customer's popcorn.  If this works when I try it(And I'm going to, I promise), then this could really be something to boost the appeal of the cinema.

Ooooh, I just had an idea - The cinema could run a bluetooth transmitter, or issue a downloadable mp3 via iTunes or something to that effect, so that the different audio options you can normally access only via DVD, Blu-Ray or video file, you could have on your iPod in the cinema, such as foreign language tracks for you if you travel, or for foreigners in a distant cinema.  Hmmmm.   By the way, the Bluetooth thing would be one way of transmitting a local radio transmission to a person's ears, via a bluetooth headset.  The movie industry is currently spending billions in an effort to stimulate profit in their sector by having cinemas outfitted with 3-D projection technology, which they think is the next big thing - again.  I like my idea better.

Here's the Youtube trailer, or click here to visit the Apple Trailer page for a hi-def version of the trailer, and the mp3 commentary track.